State Prize for PR: award in the category for the campaign for university places
10 December, 2019
The UAS Technikum Wien led the field in the category for Corporate Social Responsibility in this year’s State Prize for PR.
The UAS Technikum Wien led the field in the category for Corporate Social Responsibility in this year’s State Prize for PR. The UASTW’s crowd campaign was one of six category winners among 92 submitted projects at the PR Gala 2019 held by the Publc Relations Association Austria and the Federal Ministry for Digital and Economic Affairs.
„‘One of 1000‘ ist ein spendenbasiertes Crowdfunding-Projekt, welches mehr Studienplätze für High-Potentials generieren soll und gegen die Verschwendung von Talenten vorgeht“, erklärt Gabriele Költringer, Geschäftsführerin der FH Technikum Wien. Außerdem sollte in der Öffentlichkeit ein Bewusstsein für die Problematik der Studienplatzfinanzierung geschaffen werden.
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The campaign was accompanied by internal communication, classic media work, online and social media activities as well as communications with stakeholders, and primarily addressed the families of applicants, UASTW graduates and companies experiencing a shortage of skilled employees – with such companies as Siemens, Schrack-Seconet, Kapsch-Group, Iteratec, Signon Österreich, Axians ICT Austria, Kloeckner Metals, Sawczynski & Partner, Gebauer & Griller, Electro-Terminal, Liebherr, ZKW, Team Communication Technology on board as donors.
The successful campaign raised a total of around € 150,000 in 2019 and made it possible for eight more students to study at the UAS Technikum Wien. “We are delighted to receive this prestigious award for our digital crowd-funding campaign. It shows that the UAS Technikum Wien is actively tackling such problems as the shortage of skilled employees and that, with a little courage and out-of-the-box thinking, it is also possible for society to benefit,” Gabriele Költringer said. “It is precisely for this reason that the FEEI [Association of the Austrian Electrical and Electronics Industries] created the UAS Technikum Wien 25 years ago. It makes me happy to see that this pioneering spirit is still lived today at the UAS Technikum Wien with activities such as this and that the FEEI is able to participate in them as the founder,” Lothar Roitner added.
Anyone wishing to make a donation continues to be welcome to do so at www.technikum-crowd.at.